In 2009-2010 I got really into social media. And I started following people whom I saw as role mos. Scott is one of those role mos. He’s one of my social media gurus. Probably my favourite one! On he goes by the name @unmarketing, and his motto is “stop marketing, start engaging”
I recently came back from a life changing trip to Patagonia, in the South of Chile. It’s a beautiful and pure ecosystem that not enough people get to experience. It’s a bit isolated, the weather can be tough and the roads are extremely bumpy. But I wouldn’t have it any other way.
This is a strategy I have been applying for the past 4 years on. And so, the other day I decided to make a video to explain the concept, so that you can also begin to apply it for your brand and business!
One of the key ingredients to a successful internet marketing business, if not THE key ingredient, is having a sales funnel that converts. From the opt in page, to the sales letter, even the order forms. Everything has to be in place in such a way that it increases conversions.
Yesterday was Black Friday, and millions of people went out of their way (and beyond their budget) to buy consumer goods they don’t really need. So I was just watching this video by the great Ray Higdon on Mike Hobb’s blog, and it really connected with the way I feel about the poverty mindset that … read the full post